"Combining technology and data with art and judgment in order to achieve the best possible media execution for our clients"
National Media Research, Planning and Placement (NMRPP), provides
our clients with a unique, research-driven, multi-screened approach to
media planning and placement. NMRPP utilizes the best data, technology,
and most importantly, professionals to provide a full suite of
direct-to-campaign media services. Our goal is to maximize every dollar
that our clients spend on their media.
We don’t create your advertising. We deliver it. We work with our clients to develop and execute research-based, targeted, and efficient media plans.
NMRPP is a nationally recognized leader in media research, planning, and placement for issue advocacy, corporate, and political campaigns. Our use of data, research and proprietary analytics gives our clients a measurable advantage. Our agency understands how, when, and where to best deliver campaign messages.
NMRPP invests hundreds of thousands of dollars annually by acquiring media
consumption and political data. This includes consumer and voting behavior
information, as well as digital and Set-Top-Box data.
NMRPP pioneered the political analysis of consumer research as a tool to achieve the greatest value from every advertising dollar we spend. The Target Media Index™ (TMI), developed using Scarborough Research, enables clients to look beyond traditional age and gender Gross Rating Points (GRP’s) and instead targets television, radio and online media strategy based on voter turnout and party ID. Combining our TMI analysis with local knowledge of media rates provides clients with the smartest media strategy, precision execution, and cost-efficiency.
NMRPP profiles the audiences for every network program on each television station in all applicable media markets. We also index radio stations and online properties by key political indicators.
NMRPP matches audiences profiles against television stations and programs as well as against digital and radio properties to determine the best media mix.
Armed with our unique research methodology, NMRPP builds detailed media usage profiles of the target audience at the congressional, statewide, and national levels. NMRPP then matches the target audience with the best media options to maximize resources.